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Search Engine Optimization (SEO) is a constantly evolving field as search engines continue to update their algorithms to provide users with the most relevant and useful information. Keeping up with these updates is crucial for any website looking to improve its search engine rankings. One major update that has recently been rolled out is the Google BERT update. BERT stands for Bidirectional Encoder Representations from Transformers and it is a deep-learning algorithm that helps search engines understand the intent behind a user's query. This update is focused on natural language processing and it helps Google to better understand the context of words in a query. Another important update is Google's Page Experience update, which aims to improve the overall user experience on a website. This update will consider factors such as loading speed, mobile-friendliness, and the presence of intrusive interstitials when ranking websites. Websites that provide a good user experience will b...